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Shopify for Wearable

Client: Figur8 offers the only wearable system for real-time 3D body and muscle movement tracking. The system brings high accuracy sensing standards out of the lab for everyday usage.

Situation: Figur8 is a fast growing technology company from US. Team is preparing their product launch to international markets. They were looking for highly flexible e-commerce platform that would mach up their flexible and versatile solution. Studies show that the average customer forms their opinion of a brand within 0.5 seconds of entering it’s site, and 38% of customers will stop engaging with a website if they find it unattractive. Therefore speed, design flow and simplicity was the backbone of the project.

Solution

Due to the nature of the company and fast-changing client needs Shopify was selected as key e-commerce platform to build. Shopify makes it easier to design, develop and launch e-commerce stores than any other platform, but it is also highly expandable and customisable.

  • Competitor analysis;
  • Page wireframe creation;
  • Shopify account setting;
  • Website design;
  • E-commerce set up – product and their descriptions;
  • Customised forms;
  • Domain transfer and analytics set up.
figur8 webpage
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adminShopify for Wearable
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Preparation for a crowd-funding campaign

Context: when planning a crowd-funding campaign, thorough preparation is needed. One of the main goals is to have a contact database of your target audience, which would possibly be interested in your product.

Objective: a web page that would encourage users to share their e-mail address.

Solution:

  • HTML/CSS template applied;
  • Facebook pixel and Google Tag installed and configured;
  • Contact information is being collected on Mailerlite;
  • Web page optimized for search engines.

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adminPreparation for a crowd-funding campaign
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Introducing the product for the target market

Context: One of the main goals for a startup in its early development stage is to appropriately communicate product value and have a contact database of its target audience. For users to register, they need to understand the value of the product, its functionality, and see the design.

Product – a smart device for swimmers. This device acts as a personal trainer and helps swimmers to perform a chosen program optimally. The device measures heart rate, distance swam, grasp number and other parameters, important for the swimmers. Additionally, it collects the data and provides analysis as well as suggestions in a specially created app.

Objective: introduce the product created and collect e-mail addresses from the target audience.

Solution:

  • A website for the product created, showcasing its values, functionalities, training programs, reviews;
  • Website adapted for all smart devices;
  • 3D design of the product adapted and a video clip created;
  • A possible design for a mobile app created;
  • Facebook pixel, Google retargeting, Google AdWords and Google analytics codes installed via Google tags platform;
  • Users that have shared their e-mail address receive an automated newsletter via Mailerlite system;
  • Webpage shares on social media are encouraged;
  • Advice for managing Facebook ad campaigns provided.

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adminIntroducing the product for the target market